University of Wisconsin Madison UniverCity Alliance-University of Oregon SCYP Collaboration

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    Engaging a New Workforce
    (University of Oregon, 2020-12) Noone, Jesse; Zbaracki, Rosie; Khan, Aqsa
    A variety of business types and sizes are integral to a thriving economy and future for Adams County, Wisconsin. Yet, for the past two decades, the county has been losing entry level workers aged approximately 20 to 30 (U.S. Census, 2014). And while America overall has become more diverse, the makeup of Adams County and its workforce has not. Younger and more diverse workforce populations are integral to the survival of rural communities as employees over 65 retire and exit the workforce. This leaves gaps in the qualified labor market to economically support and give back to the community. Adams County is a perfect case study of rural life in America, with the disenfranchisement and disconnect among community members challenging unity in growth and understanding of growing disparities among all demographics. Engaging a new workforce of young and diverse peoples can bring the vitality and attention required to support the current community and maintain economic success in its rural setting. Adams County can be a hopeful example for other counties in a similar position. The intent and purpose of this report is to prepare Adams County’s businesses, County members, and communities for a new workforce, ensuring stability, progress, and understanding. Businesses in Adams County, in collaboration with the county, should consider activating strategies and tools that can attract multigenerational and diverse applicants to inject youth and vitality into a potentially stagnating and linear economy. Employers can review and improve their policies, benefits, and trainings while the county can promote assets and advocate for improving infrastructure the county currently lacks to attract and sustain the growth they seek. The overarching questions that this report seeks to consider include: • How can Adams County businesses incentivize younger, employable generations to relocate? • How can Adams County businesses be more attractive to diverse applicants? • What existing assets can Adams County leverage to attract a new workforce?
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    Smart Mobility Corridors: Exploring Freight Automation for Brown County, WI
    (University of Oregon, 2020-08) Cohen, Rachel
    What applications do emerging automation technologies have for the future of freight and shipping in Brown County? The two-person University of Oregon team of Joshua Skov and Rachel Cohen assessed possible technology and vendor options for a “smart mobility” corridor for freight coming into and leaving from the Port of Green Bay. To explore this possibility, the team conducted market research to determine the key technologies in question, including vendors and business models, and the extent to which they require surrounding 5G infrastructure, conducting interviews with industry thought leaders in automation and freight logistics to gain insight on technology applications, implementation, and best practices. Based on this research and outside examples of AV testing and pilots, the team developed three potential deployment models for Brown County and assessed their feasibility. While there are indeed exciting opportunities for automation to disrupt freight and logistics, the team found that there is a lack of technology or business ecosystem maturity at this moment to recommend a particular public-sector investment or pilot project in Brown County at this time. First, fully-autonomous vehicle technology is nascent; many have pushed back the notion of level 4 or 5 autonomous trucks reaching scale for a decade or more. Second, partial and conditional autonomy including driver assist features and platooning are sweeping the logistics industry, but do not require any special regulatory approval, since the State of Wisconsin recently approved the use of platooning. However, the team lays out several next steps that Brown County can take to keep up with the pace of innovation in smart mobility. These include taking part in statewide strategy conversations, engaging with local industry, and investing in conventional infrastructure improvements, which will make the region an enticing opportunity for future deployments.
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    Sustainable Road Maintenance Options for Brown County, Wisconsin
    (University of Oregon, 2020-08) Fields, Katie
    The Brown County, Wisconsin Public Works department engaged the University of Oregon Sustainable City Year Program to develop a cost-benefit analysis of roadside maintenance options. This report addresses specific strategies including application of aquatic herbicides, planting low-mow grass, hiring goats to graze ditches, leasing innovative equipment, and using prescribed fire to control invasive species while ideally also reducing annual maintenance costs. In addition to analysis of the costs of each strategy, this report includes information about the terrestrial invasive species of concern in Brown County (phragmites, wild parsnip, thistle, and poison hemlock) as well as case studies that describe current practices for roadside maintenance in similar counties in Wisconsin and the Midwest. Consideration of each of these elements led to a recommendation to incorporate multiple strategies into roadside maintenance based on landscape factors. Of the strategies investigated, low-mow grass and goats present the greatest potential for future cost savings while improving the landscape and minimizing risks to human and environmental health.
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    Wisconsin Rapids Park Project
    (University of Oregon, 2020) Hinck, Lindsey; Maley, Whitney; Abtidon, Hibo; Hanson, Olin; O’Reilly, Brian; Breuer, Madison
    As a group, we met with our client on multiple occasions to discuss what direction we wanted to go in. As the term progressed, we decided that we wanted to focus on expanding the park's social media presence. As we began to figure out the details, we found that we would not actually have the control of creating the social media accounts. With this in mind, we then decided to focus on creating a social media calendar to assist in their posting once the social media accounts are created. We planned out what kind of content they should post as well as creating captions to assist the photos. We also created an infographic centered around social distancing outdoors that could be posted on social media or printed and put up in public.