Sustainable City Year Reports 2011-12 (Springfield)

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Browsing Sustainable City Year Reports 2011-12 (Springfield) by Subject "Public relations"

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    Springfield Public Library Research
    (University of Oregon, 2012) Sloan, Shannon
    Springfield Public Library is currently seeking ways to encourage growth in community involvement.Students and faculty collaborated with city staff to explore and expand the scope of inquiry. Research was conducted by University of Oregon students in Professor Patricia Curtin’s Strategic Communication Research Methods course. Students conducted primary and secondary research in order to assess the current state of the library and to develop suggestions for improvement.
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    Strategic Public Relations Plan: Springfield Public Library
    (University of Oregon, 2012) Dieringer, Maggie; Estes, Caitlin; Kutzer, Jimmy; Robnett, Jessica; Siebenmann, Allison; Urrutia, Rachel
    Springfield Public Library has been a fixture in the community for 104 years and was established in its current location in Springfield City Hall in 1981. The Library is planning for a new library facility and has tasked this class to develop a Strategic Public Relations Plan based on research surveys and interviews. Students performed a situation analysis that found communication techniques for the library lacking. This report develops key opportunities for attracting primary and secondary audiences to the library. The first section identifies the key messages of the public relations plan, then the report details appropriate strategies and tactics for reaching the goals and objectives. The plan concludes with evaluation techniques, a budget, and a timeline for implementation.