(City of Keizer (Or.), 2004-01-28) Keizer (Or.); Spencer & Kupper; RBF Consulting. Urban Design Studio; Oregon Downtown Development Association
The
consulting team’s assignment was to create
design vision for the River Road corridor;
a marketing and branding strategy and theme; [and]
a comprehensive implementation strategy for
carrying out the River Road Renaissance... The Design Vision, Market Plan, and Transportation overview elements of the Renaissance have
been completed. The design vision is illustrated in the form of a poster, to be displayed widely in
the Keizer community as an on-going reminder of the River Road Renaissance. This
implementation report will complete the consulting work on the Renaissance. [From the Document]
