Sustainable City Year Reports 2013-14 (Medford)
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Browsing Sustainable City Year Reports 2013-14 (Medford) by Subject "Community outreach"
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Item Open Access An Analysis of the City of Medford’s Parks & Recreation Department(University of Oregon, 2014) Boyer, Coleman;Item Open Access Public Engagement with Diverse Communities in Medford [2013](University of Oregon, 2013) Herrera, Roanel; Sandoval, Gerardo;With an overall goal of facilitating outreach in minority neighborhoods, this report describes the process behind a successful collaborative outreach project based on bottom-up outreach strategies.Item Open Access Public Engagement with Diverse Communities in Medford [2014](University of Oregon, 2014) Platt, Daniel; Sandoval, Gerardo;This report begins with a summary of some important context for the project, including a brief history of Latino settlement patterns in Medford and key demographic data. In the next section, we describe the methods and strategies we used to plan and execute our outreach event. It is our hope that the methodology described in this section—with the recommendations that emerged from a similar effort, also conducted through the Sustainable Cities Initiative, at Medford’s Multicultural Fair in the fall of 2013—can give the city a toolkit of best practices for future public engagement efforts. Above all, our suggestions for successful public outreach speak to the importance of cultivating personal relationships in the community, exhibiting cultural competency, and showing participants that their time and opinions are valued. The largest section of the report is devoted to presenting and analyzing the information we gathered during our outreach.Item Open Access Rogue Valley Transportation District Public Relations Plan(University of Oregon, 2014) Yount, Heather; Ciscek, Erica; Phillips, Laurie; Parker, Margy;This report is the result of three terms of work by students in the University of Oregon’s School of Journalism and Communication. During fall term 2013, students in Strategic Communications Research (J495) conducted primary and secondary research to learn more about issues related to Rogue Valley Transportation District. In winter term 2014, students in Strategic Planning and Cases (J453) used the research conducted in J495 to identify strategic communications issues. In spring term 2014, Public Relations Campaigns (J454) students developed a public relations campaign designed to assist RVTD in addressing identified communications issues.