Oakridge Industrial Park Marketing
| dc.contributor.author | Bader, Riley | |
| dc.contributor.author | Batchelder, Nick | |
| dc.contributor.author | Clark, Grace | |
| dc.contributor.author | Farboud, Kamran | |
| dc.contributor.author | Murthy, Nayan | |
| dc.contributor.author | Walker, Dayton | |
| dc.date.accessioned | 2025-03-04T18:52:46Z | |
| dc.date.available | 2025-03-04T18:52:46Z | |
| dc.date.issued | 2024 | |
| dc.description | 82 pages | |
| dc.description.abstract | The City of Oakridge acquired the Oakridge Industrial Park (OIP) in the mid- 1990s and still owns 13 parcels that are available for sale or lease. The City would like to develop a strategic marketing program for the OIP, leveraging industrial and commercial market trends to target specific industrial sectors. SCYP partnered with the Oregon Consulting Group (OCG) to analyze targeted industry data and recommend measures to attract industry more effectively for parcels zoned Heavy Industrial, Light Industrial, or Mixed Use. Students sought to answer the research question: How can the City of Oakridge most effectively incentivize companies to expand into its industrial park to incite long-term economic growth? Students then worked in four stages to analyze the current state, conduct primary and secondary research, identify retail and industrial target companies, and create a pitch for recruitment. The following final report outlines student’s findings to include three key deliverables: a list of six companies for the OIP to target, a scoring system that ranked said companies and is adaptable for future use, and a flexible pitch deck and strategic marketing plan for the City of Oakridge to utilize moving forward. | |
| dc.description.sponsorship | Community partnerships are possible in part due to support from U.S. Senators Ron Wyden and Jeff Merkley, as well as former Congressman Peter DeFazio, who secured federal funding for SCYP through Congressionally Directed Spending. | |
| dc.identifier.uri | https://hdl.handle.net/1794/30524 | |
| dc.language.iso | en_US | |
| dc.publisher | University of Oregon | |
| dc.rights | Creative Commons BY-NC-ND 4.0-US | |
| dc.title | Oakridge Industrial Park Marketing | |
| dc.type | Other |