A Marketing Blueprint to Enhance Local Businesses in Oakridge
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Date
2025
Authors
Langford, Sara
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Publisher
University of Oregon
Abstract
The Marketing Management class undertook detailed analyses of four businesses integral to Oakridge’s identity: Trans Cascadia Excursions, Mill Pond Station, The Campfire (Cowgirl Cook’n), and Brock’s Wood Lot. Each project examined these businesses’ unique challenges and opportunities, culminating in tailored marketing strategies and operational insights to help them thrive in their respective markets.
This report presents the findings and recommendations from a series of student-led projects to support the City of Oakridge in enhancing its local businesses and community development. The city’s primary goal was to leverage student expertise to address challenges and uncover growth opportunities for key businesses and community stakeholders. Focus on local companies in Oakridge was crucial for this project because they play a significant role in the city’s economic vitality and community identity. By developing tailored solutions supporting sustainable growth and community resilience, the proposed marketing strategies aim to identify and address the unique challenges that Oakridge’s local businesses face.
These businesses provide goods and services, attract tourists, create jobs, and foster a sense of community within Oakridge. The marketing recommendations are designed to amplify their impact by increasing visibility, attracting new customers, and enhancing their regional competitive edge. These businesses can thrive through strategic digital outreach, stronger branding, and community partnerships, contributing significantly to the city’s overall economic development and long-term resilience.
Description
39 pages