Whoever Saves One Life Saves the World: Confronting the Challenge of Pseudoinefficacy

dc.contributor.authorVastfjall, Daniel
dc.contributor.authorSlovic, Paul
dc.contributor.authorMayorga, Marcus
dc.date.accessioned2023-06-28T22:35:42Z
dc.date.available2023-06-28T22:35:42Z
dc.date.issued2014
dc.description26 pagesen_US
dc.description.abstractIn a great many situations where we are asked to aid persons whose lives are endangered, we are not able to help everyone. What do we then do? In a series of experiments, we first demonstrate that donors, in general, become demotivated by information about children who cannot be helped. We find that negative affect from the children not helped decreases the warm glow associated with aiding the children who can be helped. This demotivation may be a form of “pseudoinefficacy” that is nonrational. We should not be deterred from helping whomever we can because there are others we are not able to help. Second, we show that people react in two ways to such requests. Some feel less good about helping those they can help and they help less. Others feel badly because of those “out of reach” and they become even more motivated to help whomever they can. We discuss the need to better understand these two different reactions and we suggest strategies to reduce the demotivating effects of pseudoinefficacy.en_US
dc.identifier.urihttps://hdl.handle.net/1794/28462
dc.language.isoenen_US
dc.rightsCreative Commons BY-NC-ND 4.0-USen_US
dc.subjectpseudoinefficacyen_US
dc.subjectsingularity effecten_US
dc.subjectprosocial behavioren_US
dc.subjectpsychic numbingen_US
dc.subjectcompassionen_US
dc.titleWhoever Saves One Life Saves the World: Confronting the Challenge of Pseudoinefficacyen_US
dc.typeArticleen_US

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