Sustainable City Year Reports 2024-26 (Oakridge)

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    A Marketing Blueprint to Enhance Local Businesses in Oakridge
    (University of Oregon, 2025) Langford, Sara
    The Marketing Management class undertook detailed analyses of four businesses integral to Oakridge’s identity: Trans Cascadia Excursions, Mill Pond Station, The Campfire (Cowgirl Cook’n), and Brock’s Wood Lot. Each project examined these businesses’ unique challenges and opportunities, culminating in tailored marketing strategies and operational insights to help them thrive in their respective markets. This report presents the findings and recommendations from a series of student-led projects to support the City of Oakridge in enhancing its local businesses and community development. The city’s primary goal was to leverage student expertise to address challenges and uncover growth opportunities for key businesses and community stakeholders. Focus on local companies in Oakridge was crucial for this project because they play a significant role in the city’s economic vitality and community identity. By developing tailored solutions supporting sustainable growth and community resilience, the proposed marketing strategies aim to identify and address the unique challenges that Oakridge’s local businesses face. These businesses provide goods and services, attract tourists, create jobs, and foster a sense of community within Oakridge. The marketing recommendations are designed to amplify their impact by increasing visibility, attracting new customers, and enhancing their regional competitive edge. These businesses can thrive through strategic digital outreach, stronger branding, and community partnerships, contributing significantly to the city’s overall economic development and long-term resilience.
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    Introducing Middle Housing in the City of Oakridge
    (University of Oregon, 2025) Manning, Georgia
    With the goal of introducing new housing types into a city primarily comprised of single-family dwellings, architecture students designed middle-density housing for the City of Oakridge. The course explored various dwelling typologies that fall under middle-density housing and looked at multiple strategies to integrate new dwelling types into established Oakridge neighborhoods. Students outlined their design intentions and goals for each project site to support their ideas. Many common themes emerged across projects such as individuality and autonomy, contextualizing new designs, and strengthening community relationships. Key findings underscore the need for a shared architectural language between new and existing buildings in Oakridge. The proposals also outline a series of strategies to create degrees of privacy. Diverse housing typologies are recommended to connect back to these degrees of privacy and promote differing residential experiences.
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    Oakridge Industrial Park Marketing
    (University of Oregon, 2024) Bader, Riley; Batchelder, Nick; Clark, Grace; Farboud, Kamran; Murthy, Nayan; Walker, Dayton
    The City of Oakridge acquired the Oakridge Industrial Park (OIP) in the mid- 1990s and still owns 13 parcels that are available for sale or lease. The City would like to develop a strategic marketing program for the OIP, leveraging industrial and commercial market trends to target specific industrial sectors. SCYP partnered with the Oregon Consulting Group (OCG) to analyze targeted industry data and recommend measures to attract industry more effectively for parcels zoned Heavy Industrial, Light Industrial, or Mixed Use. Students sought to answer the research question: How can the City of Oakridge most effectively incentivize companies to expand into its industrial park to incite long-term economic growth? Students then worked in four stages to analyze the current state, conduct primary and secondary research, identify retail and industrial target companies, and create a pitch for recruitment. The following final report outlines student’s findings to include three key deliverables: a list of six companies for the OIP to target, a scoring system that ranked said companies and is adaptable for future use, and a flexible pitch deck and strategic marketing plan for the City of Oakridge to utilize moving forward.
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    Open-Source Oakridge: Exploring Open-Source Software and Creating a Buildable Lands Survey for the City of Oakridge
    (University of Oregon, 2024) Haefker, Finn; Yang, Yizhao
    A team of students in Advanced GIS conducted a two part project to support GIS development needs and application for the City of Oakridge. First, students conducted a comparative analysis of four leading open-source Geographic Information Systems (GIS) products. Given that Oakridge uses open-source GIS software for their planning work, staff sought clarification on what software would best suit City needs. During the research process, students created an evaluation framework based on literature review findings to score each software program. Students then created a Qualtrics survey targeting University of Oregon students who had experience with GIS software then scored the software again based off the survey results. Students then scored these software again based off the survey results. The survey results were expected among students and City staff and reaffirmed the City’s initial software choice. Although the survey could not provide a fully accurate comparison, due to its sample size and timeframe, it did provide valuable insight on student experiences with other GIS software. Although not applicable to the City of Oakridge, the survey also highlighted potential disconnects if used in an academic setting. The second component of this project created a buildable lands survey, which could provide City staff insight on development-feasibility and assist with densification efforts in the future. This report includes data on housing insecurity, which students researched before conducting their mapping analysis. Students then established a series of criteria based on their research, information provided by the City of Oakridge, and data that was manually created in Arc-GIS pro. Students applied these criteria as separate layers, which eventually yielded a final map showcasing parcels that could be suitable for various levels of densification. The total acreage of suitable parcels was very encouraging as it exceeded Oakridge staff’s initial request to establish at lease 60 acres of parcels that would be suitable for densification.